People Drive:
The average American spends 20 hours each week in the car traveling over 200 miles.
People Observe:
71% of Americans consciously look at billboard messages while driving.
People Act:
66% of OOH viewers were prompted by a billboard ad to engage in action on their smartphone.
People Buy:
For every $1 spent on billboard advertising approximately $5.97 in sales are generated.
Billboards Educate:
58% of drivers learned about an event or restaurant by viewing a roadside billboard.
Bilboards Promote:
Billboards drive more online activity per ad dollar spent than TV, Radio, Print, and Banner Ads.
Billboards are Memorable:
56% of Americans mentioned a billboard they found funny in conversation.
Billboards Drive Search:
42% of OOH viewers used their smartphone to search for an advertiser on billboards.
Sources: MAGNA, USA Touchpoints, US Bureau of Labor Statistics, OAAA, Benchmarketing, Nielson, Morning Consult, Arbitron, American Driving Survey.