Science or Art?


When thinking about billboard advertising it’s good to ask yourself two questions.

  • What audience for my business do I want to target?
  • What message do I want to portray to that audience?

These two small questions make a big difference on the design for your business and the location you choose to advertise.

So many people ask if marketing is an art or a science? It’s actually both! Marketing is all about being able to target a specific audience (science) and portray the correct message (art).

Don’t let the need for perfection or fear of failure stop you from trying!

“If you’ve never failed you’ve never tried”

Ask for help, It’s simple and easy! We enjoy sitting down with you, hearing about your small business, and seeing how we can help!


Jena Powell




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