Fresh But Familiar
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How do you engage your audience while speaking their language? This is where tip number two comes in! It is simple, yet so useful! Once you understand the language your audience speaks, tailor your message to sound fresh, but familiar. What does this mean for your business? Try and keep your marketing up-to-date and current with the times, giving your audience a reason to look at the information!
Make it useful for them, teaching them new things while making it sound familiar. The goal is to persuade them through educating them. Have your marketing answer the simple question everyone asks when buying a product, “do I need this?” If you can easily answer that question for them through your marketing, you’re gold!
“Speak to your audience in their language about what’s in their heart.” – Jonathan Lister
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