Social media is powerful. Social media changes culture.
Millions of Americans check their social media pages several times a day. According to Adweek, “..the average user logs 1.72 hours per day on social platforms…” Through tweets, pictures, and posts, people tell the story of their life. Strategic people know how to use social media to their advantage, they use social media to network and tell people who they are and what they believe in.
Use social media to tell your businesses story, because ultimately people want to know about your product and business. For example, here at Huntington Outdoor, we concentrate on providing our customers with more than just outdoor advertising; we concentrate on doing whatever it takes to make their company better. We let people get to know who we are and why we do what we do so they feel like they know us before we even meet.
Choose the right platform to market your business on. If your story is told best through pictures, then use Instagram. If one of your business goals is to let your customers stay up-to-date on exactly what is happening at your business 24/7, use Twitter. The point is to use the appropriate social media platform for the goals of your business.
Engage your customers through social media by providing them with eye-catching and interesting content. Try to provide variety on your social media platforms, nothing worse than a business always posting pictures of their favorite product. Talk about your employees, your customers, your products, your services, your history, etc. The point is to engage your customers.