Have you ever glanced at a billboard on your way to work or to the store and wonder how effective these advertising displays are? Have you ever thought about how many times you see a billboard or even the same billboard? If so, you are not alone. Many business owners think about how effective their billboard is and whether or not it is helping the company. Because it is important to advertise your business, you need to know who your customers are and how billboard marketing affect them.
Over the next couple of weeks, we will introduce 4 Bureau of Transportation Statistics along with quotes from billboard viewers!
Statistic #1: The total number of trips peaked among the working population ages 24 to 54 (4.6 trips on an average day).
Now let’s see what billboard viewers say:
Quote #1: “I think billboards provide a more cost-efficient and effective way to target customers as well as raising the profile of business in the area that are seen by frequent viewers.” – Ian S.