Billboards are getting noticed 45% more in 2020
Do you advertise with Huntington Billboards? Good news! Recent studies show 45% of consumers notice billboard ads more since the beginning of the shutdowns. You are spending your advertising dollars wisely!
According to Billboard Insider, “The out-of-doors has taken on a new resonance in the wake of the COVID-19 lockdowns, with nearly half (45%) of American adults saying they are noticing OOH (out of home) advertising more than before the pandemic began. This heightened awareness and receptivity are particularly prevalent among those ages 18 – 54. Overall, a significant percentage note seeing safety and hygiene or sales and promotions advertisements to be useful. A similar number remark that they were grateful for useful information from OOH messages, were educated about something new, or were simply comforted by the signage or outdoor display, since it was a harbinger of businesses’ return. Meanwhile, more than two-thirds (68%) of U.S. consumers agree that they are spending so much time looking at device screens these days that they are tuning out digital online ads.”
YOU ARE SPENDING YOUR MONEY WELL!
Rest assured, your outdoor marketing plan for 2020 is getting noticed and with the help of billboards, your 2021 plans could be as well!
Did you know a lot of our clients are buying multiple-year agreements? We want to make sure you can advertise on the most strategic billboards for your target audience, contact us today to learn more about your advertising plans for 2021 and beyond!