Entries by MarinaMehaffie

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Your Brand Matters

Conveying Billboard Brands “Design is the silent ambassador of your brand.” -Paul Rand In last week’s article we talked about the message of a billboard. The message is meant to point back to the product or service being advertised. This all is a part of conveying your brand to your audience. Some businesses come to us […]

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Introducing New Client Feature

Our clients are awesome! Welcome to the launching of a brand new feature of our website! This is called the New Client Feature. Each week we will be featuring a new client that has partnered with us to get their very own billboard! This week: Cobalt Civil “Cobalt Civil, located in Winchester, is a utility civil […]

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Business Billboard Design

Business Billboard Design Pt. 1: Messages “Over 8 in 10 (82%) of billboard viewers look at the advertising message.” -Arbitron Today we are talking about billboard messages- what should be included and what shouldn’t be included. How many times do you see a billboard and are over whelmed by all the words? Many companies and […]

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Summer Billboard Challenge

Breakout from the Norm “If it doesn’t challenge you, it won’t change you.” Ahh summer, oh how we’ve missed you. The cold days of winter are behind us and the summer high is before us. Bring on the sunny days by the pool (or beach!), camping, bonfires, vacations, and everything the great outdoors has to […]

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Student Business Opportunity

 C.J.’s Billboard Experience!       When I first joined Huntington in January, I knew nothing about the billboard industry. I had no idea what kind of process took place to have a billboard from start to finish. I remember asking Jena what I would be doing for the company and she turned back to me […]