Entries by Jena Powell

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A note from our CEO, Justin Powell

Greetings, I don’t know about you, but it looks to me like the weather might be finally making a turn towards spring. Although this winter was a milder one than past years, it still felt just as long. There is nothing like watching the grass magically go from brown to the vibrant green of spring […]

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Make A Good First Impression

What do you notice first about people? Perhaps their smile, hair, personality, voice, etc. Many of us work hard to make a good first impression. We wear braces for years to have a “perfect smile.” We practice how to walk, talk and make eye contact with people. We spend countless to maximize our social media […]

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Social Media Is Powerful

Social media is powerful. Social media changes culture. Millions of Americans check their social media pages several times a day.  According to Adweek, “..the average user logs 1.72 hours per day on social platforms…” Through tweets, pictures, and posts, people tell the story of their life. Strategic people know how to use social media to […]

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Create Easy To Read Content

In a world of volume, noise, and distractions, make your advertising content simple, eye pleasing and bold. We have all seen poorly designed billboard vinyls, TV ads, websites and business cards, they are distracting and they also make your company look bad. Remember that when it comes to advertising, less content means a bigger and […]

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Solve Your Customers Problems

Have you ever been tempted to purchase something from an infomercial, even if it was a product you didn’t really need or want? One minute you’re watching your favorite television show and the next you’re entranced by the commercial, saying, “Yeah, I need that!” to a product you’ve never even heard of before. No matter if you’re […]

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Tell Your Story

Sharing your story and telling it correctly can make the difference between failure and success, so learning how to tell your story is really important! Here are some questions and pointers to help you tell your story better. In every good story there are always these top 3 plot twists: 1.    Passion. Tell the story […]


Define Your Business

Remember junior high? Everything was awkward, embarrassing, and no one knew what to do. Businesses that do not recognize their spot in the market, will experience this same kind of awkward.. Just like life, businesses need to recognize who they are and why this matters. Businesses must find their unique place in the marketplace to […]

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Fresh But Familiar

We are here to help you choose the best form of advertising for your business! How do you engage your audience while speaking their language? This is where tip number two comes in! It is simple, yet so useful! Once you understand the language your audience speaks, tailor your message to sound fresh, but familiar. What […]

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Know your audience, know your story.

We live in a world where communication is always happening and the “noise” is loud. Unfortunately, not a whole lot is being said. Over the next ten weeks we look forward to giving you one marketing tip per week, helping you define what great marketing is for your business! We want to encourage you to define […]